From the beginning Ted has had a very clear, unswerving, focus on quality, attention to detail and a quirky sense of humour, so much so in fact that the first stores used to provide a laundry service for every shirt purchased – something that gained the quickly growing brand the title of ‘No Ordinary Designer Label’. Everything produced under the Ted Baker name has his personality woven into its very heart.
AW18: Great Expectations
LOGO BY TED BAKER
Make your mark with the Logo by Ted Baker collection. Created for Ted’s biggest fans, it includes crisp, contemporary crewnecks that can be styled your way to enable you to express your personality.
New Arrivals on Womenswear
Let Ted tantalise you with his latest selection of women’s fashion. His irresistible line-up of brand new styles is packed with must-have designs.
New Arrivals on Menswear
Let Ted tempt you with his brand new arrivals. Showcasing the latest in men's fashion trends, classic and contemporary styles combine in Ted's newest selection of dapper designs.
Editor's Picks Shoes & Accessories
Ted believes that no wardrobe is complete without a stylish selection of accessories. From pretty printed totes to dazzling Swarovski-embellished gems, this beautiful selection is sure to tie up any ensemble.
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