LFW: The Sustainable Designers To Know
During London Fashion Week ShopStyle teamed up with style influencer and photographer Rosie Butcher for an exclusive tour around this year’s sustainability hub. Within the hub we were able to meet exciting sustainable designers, who use innovative materials and methods to consciously create their garments.
Stay Wild Swim
Experimental materials are at the heart of Erika Maish’s designs – with over 70,000 recycled can lid incorporated into her collection. She challenges assumptions about what clothing can be made from, whilst simultaneously reducing waste and creating a truly unique aesthetic; much of which has been influenced by her early travels throughout the American South West.
Another collection we spotted utilising unconventional materials was Adam Jones; a Welsh born designer that moved to London to create a collection considered to a ‘British take on the Wabi-Sabi aesthetic. His classic garments and simple silhouettes are reinterpreted in upcycled fabrics reminiscent of punk, using beer mats, vintage tea towels and blankets.
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