Inspired by British craft and styling to create clothes that last, Aubin is a celebration of Britishness, authenticity and longevity. Far removed from the world of fast and throw-away fashion, Aubin's mantra is slower, better and fewer. Aubin endeavours to reduce their impact on the environment, so with good reason, they are particularly proud of their denim fabrication having combined the miracle fibre that is hemp with the usual cotton. Hemp uses very little water to grow and doesn't need the use of chemical fertilisers and pesticides, it also produces twice as much fibre per land area as cotton. The quality of the denim in these jeans makes these quite stiff so they will need some wearing in to become your own.