For the first time, active outdoor athletes and fitness professionals were able to experience the sensation and freedom of going barefoot with the protection and sure-footed grip of a Vibram sole. Their response exceeded our wildest expectations. Some customers told us they felt more connected to the earth and more in tune with their bodies. Others discovered an increased sense of balance and greater agility. Many reported health benefits like improved posture and less back pain. All were generous with their praise and their ideas, often suggesting new and creative uses for Vibram FiveFingers.