WHAT IS IT? Give your lipstick a matte makeover—instantly! Developed on set to minimise the number of lipsticks our pro artists carry in their kits, this gel transforms any cream lipstick into a velvety matte finish that's never chalky. WHY IT'S UNIQUE: Ultimate beauty hack alert: One take-anywhere tube that doubles your lip colour collection. From runways to red carpets, matte lips are having a moment. Get in on the trend with INSTA-MATTE. Not only does our wonder gel instantly transform your cream lipstick into a dramatic matte look, but it also keeps shades true—so you get two ways to wear your favourite nude or red, minus the mess of your old DIY mattify methods. (Loose powder on your lips? No thanks.) BRAGGING RIGHTS: • Transforms any cream lipstick into a matte finish and doubles your lipstick wardrobe • Improves wear of lipstick & prevents feathering • Portable tube makes it perfect for on-the-go