The SELECTED brand was launched in 1997 initially for the menswear market and gained a strong foothold in the fashion industry, selling in 25 countries around the world. In 2008 the brand introduced their women's range, 'Selected Femme' which has grown to be equally as successful as the men's line and is now stocked in hundreds of retailers worldwide. Their designs blend classic cuts with fashion trends and have a major focus on glamorous, feminine and sophisticated silhouettes.