Sunshimmer Instant Tan Matte Water Resistant by Rimmel London, Blendable instant tan formula for a sun-kissed glow, Water-resistant and resists rubbing and smudging, Removable with soap and water. Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of colour led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.