Lipstick by Rimmel London, Liquid lipstick, Creamy texture, Satin-like finish, For comfortable, all-day wear, Highly pigmented colour, Doe-foot applicator for a precise application, Lasts for up to eight hours, *immediately adds to bag*. Rimmel London has been re-writing the rules of makeup since 1834, helping you express yourself however you choose. Founded by Eugène Rimmel aka, the man who practically invented mascara the brand's eyeshadow palettes and kohl eyeliners have become regular features in our makeup bags. We're all about its foundations and concealers for undetectable coverage, too.