Primer by Rimmel London, It's all about that base, Lightweight texture, Gives a brighter, more radiant look, Neutralises redness of the skin, Wear under foundation for prolonged makeup wear, Wear alone as a brightening protective shield. Rimmel London originated with perfumer Eugene Rimmel, whose experimentation with fragrance and love of colour led him to cosmetics. Upon his death in 1887 his sons took over developing the extensive range of shades and textures. Today Rimmel London creates contemporary products with a professional finish, from eyeshadow palettes and mascaras to classic kohl eyeliners.