Illuminator by Rimmel London, Eat, sleep, highlight, repeat, Designed to illuminate the face and add a glow, Jelly-like texture, Water-based formula, Apply as a base or to the high points of the face where the natural light hits, Think cheekbones, Cupid's bow, the ridge of your nose and under and above your brow bone. Rimmel London has been re-writing the rules of makeup since 1834, helping you express yourself however you choose. Founded by Eugène Rimmel aka, the man who practically invented mascara the brand's eyeshadow palettes and kohl eyeliners have become regular features in our makeup bags. We're all about its foundations and concealers for undetectable coverage, too.