The iconic wayfarer just got a lot more rugged thanks to the original wayfarer denim. Carefully crafted from 100 percent genuine denim, this new design is the result of two years of research, which have resulted in a high-tech layering process that gives each pair a completely authentic, unique look. Ray-Ban is the world's most iconic eyewear brand and is a global leader in its sector. Every model in the Ray-Ban collection is the product of meticulous, original styling that translates the best of the latest fashion trends into an ever-contemporary look for millions of Ray-Ban wearers around the world. From the early Aviator style that emerged in 1937 to the introduction of the classic Wayfarer in 1952, Ray-Ban is a brand that embodies America and adventure, great cities and wide-open spaces, heroism, individuality, and authenticity. Starting with a silver screen debut in 1961, Ray-Ban sunglasses have appeared throughout hundreds of films and have been a favorite on the Hollywood scene for years, both on and off the screen. With timeless and imaginative styles, Ray-Ban consistently blends high-tech design, lenses, and materials. The collection remains true to its classic heritage while continuously evolving to meet today's fashion demands.