Give your hair a helping hand with Pureology Perfect 4 Platinum Shampoo, specially formulated for fragile, highlighted and highly lifted hair. It will help your hair retain its fresh from the salon vibrancy with its zerosulfate. Keep your hair looking like you have just stepped out of the salon with Pureology Perfect 4 Platinum Shampoo. This shampoo is 100% vegan and contains ultra fortifying formulas which offer extraordinary colour protection, clarity and strength to your hair.