Maxi dress by Pimkie, For your daytime thing, V-neck, Cold-shoulder style, Button front, Regular fit, Just select your usual size. In 1971, French label Pimkie brought three textiles specialists together to create empowering collections that encourage women to express themselves, and the rest is fashion history. With a nod to the catwalks, their casual collections pack all your everyday essentials into a range of jersey tees, denim, playsuits and cool swimwear.