Designed with violet hues and optical brightener, Philip Kingsley Pure Silver Shampoo, formulated specifically for grey and bleached hair, transforms dull discoloured grey and brassy blonde hair by imparting a gorgeous shine. Recognised as the leading authority on scalp and hair health, the Philip Kinglsey range has been created using a unique approach to hair care and more than 50 years of Trichological expertise and clinical experience. The Pure Silver Shampoo, a daily use cleanser suitable for coloured hair, adds shine to bring a new lease of life to dulling hair tones. Directions of use: Apply to wet hair and lather well with a gentle kneading of the scalp. Rinse and repeat if necessary and follow with Pure Silver Conditioner and the appropriate Philip Kinglsey scalp toner. Use daily for optimum results.