Sign your lips in statement colour with new L'Oreal Paris Rouge Signature Liquid Lip Ink. A collection of ultra-matte lipsticks that combine unapologetically bold colour with a super-lightweight finish for the ultimate bare-lip sensation. Say goodbye to compromise – long-lasting no longer means thick heavy and uncomfortable matte finish. The oil-in-water formula lets lips breathe leaving a memorable mark but a forgettable feel for the ultimate all-day comfort. Every swipe will provide an instant pure colour statement that lasts with a soft-matte finish.