L'Oréal Colorista Washout Hot Pink Neon Semi-Permanent Hair Dye lasts 5-15 shampoos so you can switch up your hair colour when you want. With Chroma-Cream technology in a nourishing hair-mask base, it colours your hair while conditioning at the same time. Colorista Washout Hot Pink Neon Semi-Permanent Hair Dye washes out over time, shampoo after shampoo. To speed up fade, use Colorista Fader Shampoo. Key Features and Benefits: - Semi-permanent wash out colour. - Hot pink neon shade. - Medium wear - lasts 5-15 shampoos. For blonde, ombre or highlighted hair. Not suitable for brunettes.