Lilah B. founder Cheryl Yannotti Foland believes that makeup "should be about quality, not quantity" - which is why so many of the brand's products serve more than one purpose in your routine. Acting as a tint, gloss and moisturizer in one, this 'Lovingly' lip oil glides on smoothly for a lightweight feel. - 'b.bold' is a medium chestnut red hue with brown undertones -Instructions for use: - Apply oil directly onto your lips - Use as often as needed