Jeans by Levi's, Another pair to add to the collection, High rise, Concealed fly, Five pockets, Ripped knees, Ventilation is key, Levi's logo tab, Frayed hem, Straight fit, Up and down with no diversions. Since creating the first ever pair of blue jeans back in 1873, American label Levi's has gone on to become one of the worlds most iconic denim brands but you already knew that. Today, its collection has expanded to include jeans in a range of cuts and washes, as well as shirts, T-shirts and jackets. Look out for the brands 501 Original jeans, for an all-American, all-you look.