Dress by Lazy Oaf, For your daytime thing, Check pattern, Square neck, Small heart detail, Zip-back fastening, Slim fit, Cut close to the body. Founded by Gemma Shiel in 2001 in a garage, Lazy Oaf are a British streetwear label who focus on driving irreverence into everything they do. From their London studio, the brand creates pieces that play on their dark, and often warped, sense of humour, which is inspired by misspent youth, teenage rebellion and apathy towards conforming to the norm.