Mom jeans by Lazy Oaf, It's all in the jeans, All-over heart print, High-rise waist, Zip fly, Belt loops, Five pockets, Slim, tapered fit, A close cut around the thigh with a slim shape through the leg. Founded by Gemma Shiel in 2001 in a garage, Lazy Oaf are a British streetwear label who focus on driving irreverence into everything they do. From their London studio, the brand creates pieces that play on their dark, and often warped, sense of humour, which is inspired by misspent youth, teenage rebellion and apathy towards conforming to the norm.