Bag by Lazy Oaf, Cotton canvas outer, Twin handles, Heart shaped, Open top, Embroidered eyes to front, External zip pocket, Hand wash, 100% Cotton, H: 37cm/15 W: 39cm/15 D: 5cm/2. Founded by Gemma Shiel in 2001 in a garage, Lazy Oaf are a British streetwear label who focus on driving irreverence into everything they do. From their London studio, the brand creates pieces that play on their dark, and often warped, sense of humour, which is inspired by misspent youth, teenage rebellion and apathy towards conforming to the norm.