Backpack by Lazy Oaf, Seriously strokeable, Branded lining, Adjustable straps, Teddy bear design, Satin ribbon tie, Zip fastening. Founded by Gemma Shiel in 2001 in a garage, Lazy Oaf are a British streetwear label who focus on driving irreverence into everything they do. From their London studio, the brand creates pieces that play on their dark, and often warped, sense of humour, which is inspired by misspent youth, teenage rebellion and apathy towards conforming to the norm.