Providing specialist care for blonde hair, label.m Brightening Blonde Shampoo works to instantly brighten your hair, whilst enhancing tonal reflection and neutralising unwanted brassy tones. With a moisturising and nourishing formula that prevents dryness, tangling and breakage, the multi-tasking shampoo has an Enviroshield Complex to extend the life of your colour from the first use and provide protection against frizz, humidity and UV rays. Made using five exclusive botanical ingredients including vitamin-rich starfruit which strengthens the hair, white pineapple which seals the cuticle and hydrates your hair and mamaki tea which has high levels of antioxidants to protect against colour oxidation, the shampoo also contains hops which improves shine, whilst custard apple gently neutralises brassy tones. Your blonde hair will be left looking bright and lustrous. - L.M. Directions for Use: Apply to wet hair and massage into a lather Rinse thoroughly Follow with label.m Brightening Blonde Conditioner