Bum bag by Juicy Couture, Hands-free style, Adjustable body strap, Secure clasp fastening, Zip closure. Pamela Skait-Levey and Gela Nash-Taylor founded Juicy Couture in 1997, adding LA luxe to its fun collections. Now encompassing a whole lifestyle brand, its signature styling reworks an edit of laid-back tracksuit separates, T-shirts and accessories.