Beach dress by Jaded London, Watermelon design, Plunge neck, Take a dive, Cut-out design, Side split, Relaxed fit, Loose but not oversized. Inspired by global street-style from East London to LA and New York, super-cool streetwear label Jaded London provides your fix of pretty prints and techno fabrics. If Beyonces done it head-to-toe then you know youre onto a good thing.