Backpack by Hype, Hands-free style, Floral print, The bolder, the better, Branded lining, Reinforced grab handle, Adjustable padded straps, Zip-top closure, External pocket, Hype logo patch, Interior slip pocket. The friends behind Hype spent one summer doing more than just kicking back and relaxing they dreamt up their own clothing brand. Fun, fresh and on-the-money, Hype like things brighter than bright, whether that's cosmic cats splashed across your t-shirts or cracked crystals all over your accessories.