A highly comfortable, hydrating cream lipstick that sets throughout the day to a velvety, satin finish. What is does: Inspired by Huda's love for self-expression through makeup, Huda Beauty Demi Matte is a bold Cream Lipstick showcasing a full spectrum of ultra-feminine colors to complement every one of your alter egos. Saturated in pigment, the creamy texture glides on with an intense color release from the first swipe, creating a lacquer-like sheen which highlights and enhances the natural contours of your pout. Demi Matte lipsticks are formulated with a hint of menthol, specially designed to deliver a temporary cooling effect and tingling sensation that leaves the lips looking visibly plumper. Enriched with Maxi-LipTM that stimulates collagen and hydrates the lips throughout wear, Demi Matte sets to a satin finish that lasts for hours with extreme comfort. without dehydrating the lips. Faithful to her versatile use, Huda likes to blot her lips after application to mute the shine and achieve a more matte, almost stainy finish.