Helena Rubinstein's namesake brand endeavours to enable women to embrace the power and strength of their beauty, and it's a notion that translates perfectly to the Illumination Eye eyeshadow, a lightweight formula that glides onto the lids to reveal a translucent glow. Boasting a longwearing finish that lasts up to 16 hours, the easily blendable liquid is both crack and smudge-proof.


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