An homage to eighties video gaming culture, the Gucci logo is displayed in the graphic font of SEGA—a fixture in the colorful arcades and coin-op game rooms of the time. Reworked with a pop twist, the motif is presented onto a rubber keychain.

• Black and yellow rubber Gucci charm in SEGA font, used with permission of Sega Holdings Co., Ltd.
• Black palladium-toned hardware
• Key ring with twisted detail and hook fastening
• W3cm x H16.5cm
• Made in Italy