MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire. MAXIMUM COMFORT: Breathable, moisture wicking fabrics keep you cool and stay-in-place back. ATTENTION TO DETAIL: Seamless cups eliminate lines for a smooth silhouette. EASY ON & OFF: Hook-and-eye closure with 3 columns & 3 rows increases with size. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.