MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire. COTTON: Super soft cotton materials for cool comfort. COMFORT: Wide cushioned straps help ease pressure and relieve shoulder strain. CUSTOM FIT: Hook-and-eye closure with 3 columns & 3 rows increases with size. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.