BOUNCE CONTROL: Adjustable bounce control front panel provides customizable support. MAXIMUM COMFORT: Stay-in-place back and seamless interior cups wick moisture to keep you dry. EASY ON & OFF: Hook-and-eye closure with 3 columns & 3 rows increases with size. MAGICLIFT TECHNOLOGY: A cushioned band lifts, shapes, and supports without a wire. DESIGNED IN NEW YORK SINCE 1921: We have over 100 years experience crafting bras for curvy women.