Discover Ecstasy Shine moisturising lip cream by Giorgio Armani Beauty - twice as soft as a lipstick with intense pigment and a gorgeous wet-shine finish. This formulation colours like a lipstick, and moisturises like a balm with the shine of a gloss. The liquid formula hydrates and saturates with radiant colour, giving unparalleled shine; the soft texture offers a luxurious sensorial experience for the wearer, all with the convenience of a lipstick applicator. The magnetised and slim tube is top-filled with the formula according to a tailor-made process of alternating heating and cooling phases, enabling its crystallisation. Out of the ordinary, this special process leads to soft, lightweight texture with radiant mirror shine and enhances ease in application.