Get the hi-cut fit you love, now in a 10-pack with never-before-felt softness.. Introducing the completely reinvented Fruit of the Loom Cotton Assorted Hi-Cuts. We've given our underwear an overhaul, weaving finer yarn for super-soft fabric and plush-backing every waistband which is guaranteed to be ravel-free. Every detail includes a new innovation, all to help you start the day with a smile. From fabric to waistband, we've got all the softness you need to start your day right.

We've changed our underwear. Shouldn't you?

WHY YOU'LL LOVE THESE