Clutch bag by Forever New, Metallic outer, Geometric design, Detachable chain strap, Secure fastening, Interior slip pocket. Founded in Melbourne in 2006 as a start-up retailer, Forever New has evolved into one of the fastest-growing brands in Australia, thanks to its range of film and catwalk-inspired designs. Feminine silhouettes come in the form of structured midi dresses and floor-length maxis, while casual styles get a sleek update with tailored jumpsuits and ruffle tops.