Colour processing strips away the natural, outer "lubricating film" that keeps your hair moist, mobile and manageable. Color Wow Coconut Cocktail Bionic Tonic super-powered leave-in bonds to hair's surface, mimicking the lost lubricating layer with a precision blend of fatty acids and emollients. Deep penetrating Coconut Oil hydrates deep within the cortex, improving strength and flexibility. Instantly transforms dry, unresponsive, dehydrated hair into fluidly-silky, supple strands. Color Wow is a cruelty-free brand; they do not test any of their products on animals.