What it is: A shiny, plumping liquid lipstick that delivers bold, intense color with serious staying power.What it does: Va-Va Plump Shiny Liquid Lipstick takes lip color to a whole new level with lasting, bold, bombshell color, and the tingling lip sensation that Buxom is famous for. Available in 20 intensely pigmented shades, Va-Va Plump is an all-in-one formula that keeps your lips comfortable and kissable from dusk ‘til dawn. The innovative curved applicator hugs your lips to deliver a precise application and saturated, super-lustrous color in just one swipe. High tech polymers and silicon elastomers make the formula creamy and supple, while helping prevent the intense pigment from smudging or fading. Say goodbye to the drying, matte liquid lipsticks of the past. Buxom’s Va-Va Plump Shiny Liquid Lipstick is the surefire way to reach your full-on bombshell lip potential.What it is formulated WITHOUT:- Parabens- Sulfates- Phthalates