Enhance the look of your pout with butter LONDON Plush Rush Lip Gloss, a plumping lip formula that works to add a slick of colour to your lips whilst creating a fuller appearance.Delivering high shine colour, the lip gloss glides effortlessly across lips with a cushion like feel, and expertly stimulates hyaluronic synthesis to enhance your natural lip shape. Lips appear fuller, smoother and plumper. Leaving lips with a lasting tingling sensation, the lip gloss will boost lips, your mood and your confidence.100% saw instant fullness.90% experienced smoother lips.'Flash Mob' is a bright neon pink shade.