Briefs by Bonds, Textured stretch fabric front, Sheer lace back, Elasticated triple-strap waistband, Brief cut. It's been almost a century since George Bond set up his lingerie label, Bonds, in Sydney. Moving on from hosiery to a complete collection of bras, briefs, socks and loungewear, the Aussie label has been shaping our underwear drawers ever since. Its classic cuts and branded styles are our sleepover friends.