What it is: A silky, powder eye shadow that glides on smoothly and blends easily. It's available in a range of shades for lids, lining eyes, and defining brows. Who it is for: The woman who wants a soft, matte shadow that can create subtle and dramatic looks. Why it is different: The densely pigmented formula keeps its color and can be layered for greater shade intensity. How to use: Depending on the shade, eye shadow can be used all over the lid, on the lower lid, in the crease or as a highlighter. Dark shades can be used as a liner; apply with a dry or damp Eye Liner Brush. (All brushes sold separately.) Available in Eclipse, a blackest black.