What it is: Based on the Bobbi Brown technique of using pressed powder on brows for the most natural look, this formula gives you the blendability of eyebrow powder with the precision - and convenience - of a pencil. Why it is different: Powder-based and wax-free formula ensures a soft, natural-looking application. How to use: Begin at the inner corner of the brow and follow its natural shape using light, feathery strokes.