What it is: An ultrasoft, small eyeshadow brush designed to precisely apply color onto small areas for a perfect wash of color. What it does: Sweep eye color over small areas in a single sweep with the Small Eyeshadow Brush. Designed with high-end 100 percent synthetic bristles, it delivers a super-soft, supple touch. It can be used with powder or cream eyeshadows and applied wet or dry. What else you need to know: black|Up is the French upscale beauty brand dedicated to women of color. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of darker skin tones. black|Up is the French upscale beauty brand dedicated to women of color. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of darker skintones.