Beauty begins at the root, and Aveda's Pramasana Exfoliating Scalp Brush offers that essential preparation for optimal cleansing. Working to loosen build-up and impurities for the deepest cleanse, the technique also helps to improve microcirculation, which helps to promote the perfect foundation for healthy, voluptuous locks. Flexible loops in place of bristles will also indulge you with a satisfying mini-massage. Who could refuse?