Promote shiny, healthy, clean hair with the Aveda Brilliant Shampoo. It's a daily deep cleansing and moisturising shampoo that takes away build-up and dirt, making it excellent for your textured or chemically treated hair. Whereas many cleansing shampoos can leave your hair feeling more squeaky than just clean, Aveda Brilliant Shampoo adds in moisture and shine as well, so you can use it every day. This shampoo contains organically grown aloe, camomile, calendula and black tea to soothe your scalp and a mood shifting Pure Fume aroma of certified organic ylang ylang, olibanum, lemon and black pepper. Directions of use: Apply Aveda Brilliant Shampoo to your wet hair. Massage into your hair and scalp. Rinse thoroughly. Repeat if necessary.