Amo Denim - Revolutionising denim as we know it, Los Angeles label AMO is named after the Latin word for 'love', and fittingly applies this to the brand's back-to-basics ethos. With the intention to create jeans that are comfortable and improve wear-after-wear, its modern styles offer timeless designs and effortless appeal. The Kate is cited as 'the perfect jean for everyday wear,' with a mid-rise fit in stretch denim.