Product Overview Cleanse coloured hair with Pureology Hydrate Colour Care Shampoo . This intensely moisturising formula hydrates locks without stripping colour. Infused with nutrients that encourage colour protection and healthy shine, this shampoo delivers a rich lather of nourishment for coloured-hair. The formula protects hair with a unique blend of expert ingredients that have been combined with coloured-hair in mind. The exclusive AntiFadeComplex® intensifies colour retention and the ZeroSulfate® guarantee ensures optimal health for coloured tresses. Invigorated with Advanced Hydrating Micro-Emulsion Technology, this shampoo revitalises dry hair and protects locks from further damage. The Multiweight Protein Complex of Oat, Soy, and Wheat helps rebuild, strengthen and repair hair whilst a Signature Aromatherapy Blend of Ylang Ylang, Bergamot, Anise, and Patchouli creates a unique sensory experience. Shield coloured hair from fade caused by environmental stressors with included UVA/UVB protection. Hair is deeply conditioned by a natural combination of jojoba, green tea and sage. Lather this shampoo onto wet hair and prolong the vibrancy of your colour-treated hair. Hair feels nourished, soft and easier to style. Colour stays noticeably radiant for longer.