Scarf by PUMA, Soft-touch knit, Football design, PUMA logo, Fringe trims, Hand wash, 100% Acrylic, Exclusive to ASOS. Founded in 1948, PUMA has been the label of choice for many of the world's sporting heroes. A focus on functionality as well as style is paramount in PUMA's designs, with their collections of clothing and footwear embracing contemporary design and innovative sports technology.