Keyring by Paul Smith, We can't guarantee you won't lose your keys, But they'll look better when you find them, Gold-tone branded details, Striped design to other side, It's a classic, Presented in a branded pouch. Famed for his "classics with a twist" mantra, Paul Smith has been at the forefront of the menswear scene for over thirty years. This season sees the designer channelling his creative style and quirky detailing into a signature selection of loungewear and accessories. Think socks, underwear and watches, all with a nod to British design.