Cap by Obey, Cotton-rich twill, Panelled crown, Eyelet vents, Flat peak, Snapback strap, 60% Cotton, 40% Polyester. Founded in 2001, US streetwear label Obey is an extension of graffiti artist Shepard Faireys street and fine art campaign. Moving his populist views from the canvas to clothing, Fairey draws on workwear and military design influences across a selection of sweatshirts, print T-shirts and hoodies.