T-shirt by Obey, Crew neck, Floral sleeve print, Fitted cuffs, Regular cut, Fits you just right. Founded in 2001, US streetwear label Obey is an extension of graffiti artist Shepard Faireys street and fine art campaign. Moving his populist views from the canvas to clothing, Fairey draws on workwear and military design influences across a selection of sweatshirts, print T-shirts and hoodies.